Digital marketing is the use of online platforms and digital channels to promote products, services, or brands to connect with potential customers. It includes strategies like SEO, social media, content marketing, and paid advertising to grow a business online.
Scope of Digital Marketing
The scope of digital marketing is vast and rapidly growing as businesses shift from traditional to online platforms. It offers career opportunities in areas like SEO, social media, content creation, and paid advertising. With increasing internet usage, digital marketing is essential for brand visibility, lead generation, and global reach.
Techniques of Digital Marketing
search engine optimization
There are two type of seo: